ACURA MDX 2010

2010 Acura MDX exterior design was pivotal for the company. Acura was undergoing a major rebranding effort at this time and launching the new brand with this product. Months of research was devoted to a nailing down the brand’s new ‘early adopter’ and ‘technologically advanced’ consumer. We utilized home visits, focus groups, interviews, and site research to completely understand the consumer’s needs.